#positioning
Product Strategy One-Pager — Vision, Bets and Trade-Offs
Draft a one-page product strategy: the vision, target customers, the problems you'll solve, your key bets, what you won't do, and how you'll measure progress.
Nigel Yoshida
Competitive Product Teardown — Where We Win and Where We Don't
Compare your product with competitors and alternatives on the jobs customers care about, find real gaps and strengths, and decide what to do about them.
Nigel Yoshida
Competitor Snapshot — Who Else Your Customers Could Choose
Compare your business with the competitors and alternatives your customers actually consider, and find where you can stand out without starting a price war.
Nigel Yoshida
Competitive Messaging Analysis & Counter-Positioning
Teardown competitor messaging to find exploitable gaps, then build a defensible positioning strategy with messaging hierarchy, counter-narratives, and draft copy. Supports 1-3 competitors.
Nigel Yoshida