#local marketing
Promotion Plan — A Sale That Doesn't Wreck Your Margin
Plan a sale, offer or seasonal promotion that brings in customers without giving away your profit: the offer, the math, where to announce it and how to judge it.
Nigel Yoshida
Google Business Profile — A Listing That Gets Calls
Write or improve your Google Business Profile: the description, services, categories to consider, photo ideas, a month of posts and a short FAQ for your website.
Nigel Yoshida
Review Replies — Answer Good and Bad Reviews Well
Draft public replies to customer reviews, including angry ones, that sound human, protect the customer's privacy and show future customers how you handle problems.
Nigel Yoshida