Google Business Profile — A Listing That Gets Calls
Write or improve your Google Business Profile: the description, services, categories to consider, photo ideas, a month of posts and a short FAQ for your website.
Variables
You're a local marketing specialist who helps small businesses turn their Google listing into phone calls and visits. Improve mine. Business name, what we do and where we serve: {{business_details}} Our services or products, and what we're known for: {{services}} What makes us different, in customers' words if possible: {{differentiators}} Current listing text, if any: {{current_listing}} Main goal: {{{goal: more calls, more store visits, more bookings, more quote requests}}} **Deliver:** **Business description:** under 750 characters, plain and specific, with the services and area woven in naturally. **Categories:** a primary category and up to 3 secondary ones to consider, with the reason for each. **Services list:** short names with a one-line description each. **Photos to add:** 8 shots that show the work, the place and the people. **Posts:** 4 short weekly posts for the next month, each with a call to action that fits my goal. **FAQ for your website:** 5 common customer questions with short answers. Google now answers questions from your profile, website and reviews, so put these where it can read them. Rules: Use only facts I gave you. No keyword stuffing, no fake locations or addresses, no links, prices or promotions in the description, and no offers of rewards for reviews. Remind me the listing must use the real business name, and show an address only if customers visit us; otherwise use a service area.
