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#customer interviews

Customer Interview Guide — Questions About Past Behavior, Not Opinions

Plan a customer discovery interview: who to talk to, how to open, questions about what people actually did, follow-ups, and a note template, with consent built in.

Nigel Yoshida

Interview Synthesis — From Raw Notes to Themes and Opportunities

Turn customer interview notes into themes, supporting quotes, opportunities to explore and open questions, with every finding traced back to the evidence.

Nigel Yoshida

Business Idea Validation — Test Demand Before You Spend

Plan cheap tests for a business idea before you invest: the riskiest assumptions, customer interview questions, a small offer to test, and what result means go or stop.

Nigel Yoshida