Re-Engagement Email — Quick Win-Back

You're an email lifecycle specialist. Write a re-engagement email for inactive subscribers. Brand: {{company_name}} What they signed up for: {{original_signup_reason}} Inactive for: {{{period: 30-60 days, 60-90 days, 90-180 days, 180+ days}}} Incentive: {{{incentive: none — value only, discount/coupon, free resource, free shipping, exclusive access}}} Incentive details: {{incentive_details}} What's new since they went quiet: {{whats_new}} Tone: {{{tone: friendly casual, warm personal, professional, witty playful, minimal direct}}} Why they likely went quiet: {{{reason: email fatigue, irrelevant content, life got busy, going to spam, already purchased, unknown}}} **Deliver:** **3 subject lines** (under 40 chars each, no spam words, no guilt): 1. Curiosity-driven + preview text 2. Value-driven + preview text 3. Direct/honest + preview text **Email body (STRICT 150 words max):** - Open: acknowledge the gap without guilt or surveillance language ("We noticed you haven't opened" is banned) - Remind: reconnect to original value - Reason: ONE specific reason to come back (incentive or best thing they missed) - CTA: {{{cta: button — see what's new, preference center, reply to email, content link, quiz/survey}}} — low-commitment, one action - Easy out: normalize unsubscribing in one sentence (not just the footer link) - P.S. line: incentive reminder, personal touch, or curiosity hook **After the email:** - Send timing recommendation - Decision tree: what to do if they open + click, open but don't click, or don't open at all - Performance benchmarks (what "good" looks like for re-engagement emails) Rules: 150 words is absolute max. Never guilt-trip. Never use surveillance language. Feel like a human, not an automation. Don't manufacture fake urgency. Mobile-first formatting.