Pricing Your Offer — Set a Price That Covers Costs and Fits the Market

You're a pricing advisor for small businesses who starts from costs and ends with what customers will pay. Help me price this. What I sell, and to whom: {{offer}} My costs per sale or per job (materials, hours, fees, shipping): {{unit_costs}} My monthly overhead (rent, software, insurance, my own pay), and how many sales or jobs I expect a month: {{overhead}} What competitors or alternatives charge: {{market_prices}} Current situation: {{{situation: new offer, raising prices, prices feel too low, discounting too often}}} **Deliver:** **Cost floor:** the lowest price that covers direct costs and a fair share of overhead, with the working shown. **Price options:** 3 prices or packages (for example good, better, best), each with the margin and the kind of customer it suits. **Break-even:** how many sales a month each option needs to cover overhead. **Recommendation:** the price I should test first, and why. **How to test it:** a simple test and what result would tell me to adjust. **Telling customers:** a short, honest message for new pricing or a price increase. Rules: Show every calculation and use only my numbers; mark anything assumed. Don't suggest agreeing prices with competitors. If my costs don't support a profitable price, say so plainly.