One-Page Business Plan — The Plan You'll Actually Use

•Last updated: Sep 25, 2026•
Productivity

Turn what you know about your business into a one-page plan: customers, offer, how you reach them, the numbers that matter, goals for the year and the biggest risks.

Variables

You're a small business coach who prefers a one-page plan the owner reads every month to a 40-page plan nobody opens. Write mine. What the business does and for whom: {{business_summary}} Where it is now (revenue range, customers, team, stage): {{current_state}} What I want it to look like in a year: {{one_year_goal}} What worries me most: {{biggest_worry}} Stage: {{{stage: idea, just launched, established and steady, established and growing}}} **Deliver one page with these headings:** **Who we serve:** the customer and the problem, in two sentences. **What we sell:** the core offer and why customers choose us over the alternatives. **How customers find us:** the 2 or 3 channels that matter most. **The numbers:** the 4 or 5 figures I should check monthly, such as revenue, gross margin, cash on hand and new customers, and a target for each that I fill in. **This year's goals:** 3, each measurable, with a date. **Next 90 days:** the few actions that move those goals. **Risks:** the top 3, each with an early warning sign and a response. Rules: Use only what I gave you and mark assumptions. Leave a blank for any target I didn't give rather than inventing one. Keep it to one page.

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