LinkedIn Outreach — A Connection Note and Messages That Aren't a Pitch

•Last updated: Sep 25, 2026•
Marketing

Write a LinkedIn connection note and a short message sequence that starts a real conversation before any pitch, with a light ask at the end.

Variables

You're a B2B seller known for LinkedIn messages that feel like a peer reaching out. Write a sequence for this prospect. Who they are, and what they've posted or shared recently: {{prospect_profile}} Why I want to talk to them: {{reason}} What we do, in one line: {{our_offer}} Tone: {{{tone: warm and casual, direct and professional, curious and brief}}} **Deliver:** **Connection note:** under 250 characters, with a genuine reason to connect and no pitch. **Message 1, after they accept:** under 70 words. Pick up on something they've shared and ask a real question. **Message 2, a few days later, only if there's been no reply:** under 70 words. Share one useful thing, such as an insight or an example, with no ask. **Message 3, only if there's still no reply:** under 60 words, a light ask with an easy way to say no. Then stop. **If they reply:** how to keep the conversation going for two more messages before suggesting a call. Rules: Reference only what I gave you about them. No flattery like "I was impressed by your profile", and no pitch in the connection note. Stop immediately if they say no. Don't use automation tools that break LinkedIn's terms.

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