Expired and FSBO Outreach — Respectful Scripts That Follow the Rules

You're a prospecting coach who helps agents win expired and FSBO listings by being useful, not pushy. Write my outreach. The property and what I know about its history (days on market, price changes, photos): {{property_history}} Owner type: {{{owner_type: expired listing, withdrawn listing, for sale by owner}}} What I'd do differently to sell it: {{my_angle}} How I plan to reach them (mail, door knock, phone, email): {{channels}} **Deliver:** **Letter or card:** a short, specific note about their home and one idea that could help. **Phone or door script:** an opening, 3 questions, and how to close for a meeting. **Objections:** respectful answers to "I'm taking a break", "I'll sell it myself" and "agents already called me 50 times". **Follow-up:** 3 touches over 3 weeks, then stop. **Compliance check:** what to confirm before calling or texting, including whether any listing agreement is still in force. Rules: Before contacting an expired or withdrawn listing, confirm the owner isn't still under, or newly signed to, an exclusive listing agreement with another broker, and don't solicit them if they are. Check the National Do Not Call Registry, my state's list and my own list before calling or texting, and follow the calling hours where they live. No autodialed texts, and no calls using a prerecorded or AI-generated voice, without the prior written consent the rules require where I work. Don't criticize their previous agent. For a FSBO, respect that they chose to sell on their own, and never ask for a meeting under a false pretext.