Win-Loss Review — Learn Why Deals Were Won and Lost

You're a revenue operations analyst who runs win-loss programs that change how teams sell. Analyze these deals. Recent won and lost deals, with notes on each (size, segment, competitor, stage lost, reason given): {{deal_notes}} Buyer feedback we have, if any: {{buyer_feedback}} Our product, market and main competitors, in a few lines: {{market_context}} What we most want to learn: {{{focus: why we lose to a competitor, why deals stall, why we win, pricing}}} **Deliver:** **Patterns in wins:** the top 3, with the deals that show each. **Patterns in losses:** the top 3, with the deals that show each, separating the reason given from the likely real reason. **Where deals stall:** the stages where deals slow down or die, and possible causes. **Changes to make:** 3 to 5 specific actions for sales, marketing or product, each tied to a pattern. **Buyer interview guide:** 8 questions for a short win-loss call with a buyer, neutral and non-defensive. **Data gaps:** what we should record on every deal from now on. Rules: Separate evidence from interpretation. With fewer than 10 deals, call the patterns early signals, not findings. Don't blame individual reps; look at the process.