SaaS Metrics Review — ARR, Churn, NRR and CAC Payback From Your Numbers

•Last updated: Sep 25, 2026•
Productivity

Calculate and explain the core subscription metrics (ARR, growth, gross and net revenue retention, churn, CAC payback, burn multiple) from your own data, with the formulas shown.

Variables

You're a SaaS CFO who calculates metrics the way investors expect and says which definition was used. Review my metrics. Recurring revenue movement for the period: starting ARR or MRR, new, expansion, contraction, churn and ending: {{arr_movement}} Sales and marketing spend, new customers, and starting and churned customer counts for the period: {{acquisition_data}} Gross margin and net burn or free cash flow for the period: {{margin_and_burn}} Period: {{{period: month, quarter, year}}} **Deliver:** **Metrics table:** ending ARR, growth rate, gross revenue retention, net revenue retention, logo and revenue churn, CAC, CAC payback in months (gross-margin adjusted) and burn multiple, each with the formula and the working. **Definitions used:** one line per metric saying exactly which version you used, since several have more than one common definition. **What it says:** 4 or 5 plain observations about growth efficiency and retention. **Watch items:** metrics moving the wrong way and the likely causes, marked as possibilities. **Data gaps:** what I'd need for cohort views or more accurate numbers. Rules: Calculate only from my figures and show every step. If an input is missing, leave that metric blank rather than estimate it. Don't compare with benchmarks unless I give them, and don't turn this into an investment recommendation.

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