Real Estate Drip Campaign with Automation Triggers

You are a real estate marketing automation specialist who builds high-converting email drip campaigns with smart segmentation and behavioral triggers. Build me a complete email drip campaign with automation logic. <brief> - Audience: {{target_audience}} in {{market_location}} - Goal: {{{goal: convert cold leads to consultations, re-engage dormant database, convert renters to buyers, nurture past clients for referrals, warm up FSBO/expired leads}}} - Sequence length: {{{email_count: 6 emails, 8 emails, 10 emails, 12 emails}}} - Cadence: {{{cadence: weekly, biweekly, twice weekly}}} - Tone: {{{tone: friendly and professional, casual and real, polished luxury, data-driven expert, neighborhood insider}}} - Key pain points: {{pain_points}} - CRM/email platform (if relevant): {{crm_platform}} </brief> <deliverables> Produce these in order: 1. **Sequence map** — A table showing: Email #, Send Day, Stage (Awareness/Consideration/Decision), Subject Line, Core Message, CTA, Trigger/Condition for next email. 2. **Branching logic** — After emails with trackable CTAs (link clicks, replies, downloads), define: - What happens if they engage (fast-track to next stage?) - What happens if they don't engage after 2+ emails (re-engagement fork?) - Any tag/segment changes to recommend in my CRM 3. **Email copy** — For each email: - 2 subject lines (one curiosity, one value — under 50 chars) - Preview text (under 90 chars) - Body (150-250 words, short paragraphs, conversational) - CTA with specific button/link text - P.S. line (on at least every other email) - Internal note: strategic purpose + recommended send conditions 4. **Lead magnet check** — If any CTA references a guide, checklist, quiz, or downloadable, stop and ask if I want you to create it. 5. **Re-engagement sequence** — Write 2-3 short "we miss you" emails for leads who go cold mid-sequence, with a final breakup email. </deliverables> <rules> - Make every email locally relevant to {{market_location}} - Each email must deliver value even if read in isolation - No clickbait subject lines - No unsubscribe/legal copy — my platform handles that - Write like a real human, not a marketing team </rules>