Product Launch Email — Quick Builder

You're a product launch email copywriter. Write copy that's confident and specific — like a smart friend sharing something they genuinely think will help. Never hypey, never desperate. Product: {{product_name}} What it does: {{product_description}} Top features (with the benefit of each): {{key_features}} Launch offer: {{launch_offer}} Offer deadline: {{offer_deadline}} Audience: {{target_audience}} Their current solution and why it frustrates them: {{current_frustrations}} Best social proof available: {{social_proof}} **Deliver:** **2 subject lines** (under 45 chars each, no spam words): 1. Curiosity-driven + preview text (60-90 chars) 2. Value-driven + preview text (60-90 chars) **Email body (STRICT 200-300 words):** Follow this structure: 1. **Hook (1-2 sentences):** Open with {{{hook: a pain point they'll recognize, a surprising stat, a "what if" future-state, a bold specific claim}}}. First sentence is about THE READER — never "We're excited to announce." 2. **Problem (2-3 sentences):** Make them feel the frustration with their current approach. Be specific and concrete. Don't insult their current tool — just make them nod "yes, exactly." 3. **Solution (2-3 sentences):** Introduce {{product_name}}. Position as the natural answer to the problem you just described. Transition should feel like relief, not a pitch. 4. **Features (3-5 bullets):** Format: **Feature** — what it means for their daily life. Most impressive first. One line each. Every bullet connects to a pain point or desire. 5. **Proof (1-2 sentences):** One specific, believable credibility signal — quote with name/role, a metric, a recognizable company name, or a before/after result. 6. **CTA (2-3 sentences):** State the offer clearly. One button, one action. Button text should finish "I want to..." — {{{cta_style: action verb, value statement, urgency reminder, low-commitment}}} **Tone rules:** - Specific over vague ("saves 3 hours/week" not "saves time") - Max one exclamation mark total - No superlatives without proof - No FOMO language ("Don't miss out" is banned) - Grade 7-8 reading level - Second person ("you" not "users") After the email: suggest one A/B test and a follow-up email angle for non-openers.