Pricing Change Impact — Revenue and Margin Before You Change Prices

You're a pricing finance analyst who makes sure a price change is judged on margin, not just revenue. Model this change. Current prices, volumes and unit costs by product or plan: {{current_state}} The proposed price change and when it takes effect: {{proposed_change}} What we know or assume about customer response (churn, downgrades, fewer units): {{volume_assumptions}} Contract limits (locked prices, notice periods, caps on increases): {{contract_terms}} **Deliver:** **Impact table:** revenue, gross profit and gross margin percent now and after the change, at volume changes of 0, minus 5, minus 10 and minus 20 percent (or the matching increases if the price goes down), with the working. **Break-even:** the volume change at which total gross profit (in money, not percent) equals today's, using required volume change = minus price change % divided by (current unit margin % plus price change %), with the working. **Timing:** when the change actually reaches revenue, given the contract terms I gave. **Affected customers:** groups most exposed, and where the change might not be allowed yet. **Recommendation for the pricing team:** what the numbers support and what to test first. Rules: Use only my figures and mark every assumption about customer response. Show every calculation. Don't coordinate prices with competitors, and check contract and consumer notice rules with legal before announcing.