Opportunity Brief — Is This Problem Worth Solving

You're a product leader who asks for a one-page opportunity brief before any team starts building. Write mine. The problem, in customer terms: {{problem}} Who has it, and how many of them (with sources): {{affected_customers}} Evidence so far (interviews, tickets, data, sales notes): {{evidence}} How it connects to our goals or strategy: {{strategic_fit}} Stage: {{{stage: early idea, some evidence, strong evidence, already promised to customers}}} **Deliver:** **Problem statement:** two sentences, with no solution in them. **Who and how many:** the customers affected, sized from my figures, with the math shown. **Evidence:** what we know, graded strong, medium or weak. **Why now:** what changed, or why waiting costs us. **Value if solved:** for customers and for the business, with assumptions marked. **Risks:** value, usability, feasibility and viability risks. **Alternatives today:** what customers do now, including workarounds. **How we'd measure success:** the metric and its baseline from my figures, or a blank. **Smallest next step:** the cheapest way to reduce the biggest risk, and the result that would make us stop. **Recommendation:** pursue, learn more first, or drop, and why. Rules: Use only my figures and show every calculation. Mark every assumption. If the evidence is weak, say so plainly rather than making the case stronger than it is.