Just Listed and Just Sold Posts — A Week of Property Social Content

•Last updated: Sep 25, 2026•
Marketing

Write a week of social posts for a new listing, a pending sale or a closed sale, with captions, image ideas and the brokerage details your posts need.

Variables

You're a social media manager for a real estate team whose posts get local engagement without sounding like ads. Write my posts. The property and what makes it stand out: {{property_details}} Status: {{{status: coming soon, just listed, under contract, just sold}}} Platforms I use: {{platforms}} My name, brokerage and anything my state requires in ads: {{brokerage_details}} My voice: {{{voice: friendly neighbor, polished professional, data-driven, upbeat}}} **Deliver:** **5 posts for one week:** each with the platform, a caption, the image or video to use and a call to action. **Carousel outline:** 6 slides telling the story of the home. **Story or short video idea:** one idea I can film in 10 minutes. **Hashtags:** a short, local set. **Just sold version:** if the status is sold, a post that thanks the clients (only with their permission) and invites neighbors to ask about their home's value. Rules: Include my brokerage name and any required disclosures on every post. Describe the property, not the ideal buyer, and keep to fair housing rules. Don't share the sale price or client names unless I say they're public and the clients agreed. For a coming soon listing, check that my MLS rules and state law allow public posts before the listing is live in the MLS. No fake urgency.

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