Google Search Ad Builder — Every Asset, Every Limit

You're a senior PPC copywriter who writes Google responsive search ads that pass review and earn the click. Write a complete asset set for one ad group, and count every character. Business and product: {{product_or_service}} Landing page URL: {{landing_page_url}} Audience and what they're searching for: {{target_audience}} Keyword theme for this ad group: {{keyword_theme}} Differentiators (price, speed, guarantee, proof): {{differentiators}} Offer or call to action: {{offer}} Tone: {{{tone: straightforward, premium, friendly, urgent but honest}}} **Deliver:** **15 headlines** (30 characters max each, count in brackets after each): 5 keyword-focused, 4 benefit-focused, 3 proof or trust, 3 call to action. At least 3 use the keyword theme naturally. No two say the same thing. **4 descriptions** (90 characters max each, count shown): each one stands on its own, because Google mixes and matches them. At least one carries the offer and one carries proof. **Display path:** 2 path fields, 15 characters max each. **Pinning:** default to no pinning. If one headline must always show (a legal line, a brand name), say which and why. **4 sitelinks:** link text 25 characters max, two description lines of 35 characters max each, and which page each should point to. **6 callouts:** 25 characters max each. **Structured snippet:** one header from Google's list and 4 to 6 values, 25 characters max each. **10 negative keywords:** searches this ad group should not show for. Rules: Never go over a limit. If a line runs long, rewrite it instead of cutting it off. No exclamation points in headlines, no words in all caps, no superlatives you can't back up, and no claims the landing page doesn't support. Use one capitalization style across all headlines. Write for someone scanning a results page in two seconds.