Competitive Battlecard — How We Compare, Honestly

You're a product marketing manager who writes battlecards reps actually use. Build one for this competitor. The competitor, and what we know about them (public pricing, features, reviews, what customers told us): {{competitor_notes}} Our product's strengths and weaknesses, honestly: {{our_position}} Deals we've won or lost against them, and why: {{win_loss_notes}} Who uses this card: {{{audience: new reps, experienced account executives, partners}}} **Deliver:** **Summary:** when we usually win, and when we usually lose, in two lines each. **Where they're stronger:** said plainly, so reps aren't surprised. **Where we're stronger:** tied to buyer outcomes, not features. **Positioning:** how to frame the choice for the buyers we win most. **Questions to ask:** 4 that surface the difference without naming the competitor. **When they say:** answers to 4 comparisons buyers make, such as price, a feature or a reference. **Claims to avoid:** things reps must never say about them or us. **Sources and freshness:** what each claim is based on, and a date to recheck it. Rules: Every claim about the competitor must come from my notes and be something we could show a buyer. Mark anything older than six months or second-hand as unverified. No disparaging language, and don't use a competitor's confidential documents or pricing that a customer or former employee shared. Comparative claims can have legal consequences if they're false or misleading, and some countries have strict rules on naming competitors.